Recently, a Cotti Coffee outlet inside the cafeteria at Jilin University of Finance and Economics was suddenly vandalized by a male student. The bar area was left in complete disarray, with tables, chairs, takeaway cups, and cash register equipment scattered everywhere. According to students who witnessed the incident, the student involved appeared to have lost emotional control, possibly after being rejected in a confession of love. He first stomped his feet and slapped the tables, then flipped them over and rushed to smash the coffee shop's machines. The whole ordeal lasted over ten minutes, forcing the store staff to hide by the entrance. After the incident, campus security personnel quickly arrived and escorted the student away, and the university confirmed that no one was injured. The store involved has currently suspended operations, and the first floor of the cafeteria has returned to normal operation, but the exact amount of damage has not yet been disclosed. In this episode of coffee news, Front Street Coffee joins you in following the developments of the incident. [more…]

Molly Tea's first Canadian store opened in Toronto at the end of last month, drawing an unprecedented queue on its opening day. However, just half a month into operation, the store was apparently vandalized, with a large hole smashed in its glass door and shattered glass strewn across the floor, while customers were told by staff that opening would be delayed. The incident sparked concern among fans, with speculation running rampant in the comments section that "Chahuanong did it," to which Chahuanong's official Canadian account responded with "???" Some netizens also suggested it could have been the work of a drunk person or a homeless individual, and some even floated theories based on the ambiguity of the English name "Molly." Two hours later, Molly Tea's official Canadian account stated that the store had resumed operations, but offered no explanation for the incident. This article walks you through what happened and how all parties responded, along with Front Street Coffee recommendations and product information. [more…]

University campuses have always been a potential market coveted by coffee brands, where steady foot traffic and relatively low rents tempt many chains to try their luck. Yet even a brand with as broad a customer base as Luckin, after opening in Tsinghua University's Qingfen Garden, once saw queues so long it was hard to get a seat—only to suddenly find the place emptied out. From posting a notice of temporary closure to hauling away all the equipment, what exactly happened to this store that students had held such high hopes for? Behind the operation of campus coffee shops, what little-known risks and challenges lurk? This article will take you through the sequence of events and explore the practical difficulties coffee brands must face when entering universities. [more…]

Every year during the final exam season at the end of June, coffee shops on university campuses become students' life-saving energy stations. Campus stores of Luckin, Cotti, and others see orders surge, with pickup areas piled high with drinks, and waiting for a cup of coffee often taking nearly an hour. However, a Luckin near a university was unexpectedly empty at noon, with its pickup window blocked and a closure notice posted—staff who had not had a proper rest for two consecutive months simply could not withstand the order pressure of exam week. A Gu Ming milk tea shop on the same campus also temporarily closed. Behind this campus coffee order explosion is both students' preference for value-for-money brands and the revealed dilemma of store staffing. [more…]

The coffee consumption boom is spreading from commercial districts to university campuses, and college students have become an important group of high-frequency coffee consumers. Luckin Coffee has seized a first-mover advantage with more than a thousand campus stores, while brands such as Starbucks, Tims, Manner, M Stand, and NOWWA have also entered universities one after another, and Mixue Ice Cream & Tea's Lucky Cup is closely pursuing with about 260 campus stores. This article sorts out each brand's layout strategy, store data, and competitive situation on university campuses, and includes Front Street Coffee's specialty bean information, to help you understand the real landscape of the campus coffee track. [more…]

Recently, a post on social media about a Guming campus store suddenly closing after a collaborative event ended sparked widespread discussion. The poster discovered that the store was still operating during the collaboration with Honkai: Star Rail, but as soon as the event ended, it was deserted overnight—equipment and promotional materials all vanished, with only the lightbox sign left intact. Netizens speculated whether the store had gone bankrupt due to the collaboration, but the poster later clarified that the closure was actually due to lease expiration or operating losses, with no direct link to the collaboration. This incident reflects the hidden operational challenges behind the tea beverage brand collaboration craze: a surge in orders does not equal profitability, and after the hype fades, some stores still cannot escape the fate of closing. [more…]

September marks the start of the school season, and the campus coffee market is ushering in a new round of competition. Luckin Coffee is accelerating its penetration into universities with a "targeted location franchise" model, having opened more than 1,282 campus stores and rolled out over a hundred targeted locations. Its 9.9-yuan low-price strategy, creation of a third space, and campus culture collaborations have made university students an important force in coffee consumption. At the same time, brands such as Front Street Coffee are also paying attention to this trend. This article reviews Luckin's campus expansion path, the details of its franchise model, and five notable characteristics of campus coffee shops, analyzing the new campus battlefield amid the coffee industry's fierce competition. [more…]

After the military training dismissal during the back-to-school season, the scene of students swarming toward beverage shops sparked heated discussions online, and Mixue Bingcheng was jokingly called "Mixue Bingcheng" for a time. In fact, brands such as Starbucks, Cotti, Manner, M Stand, Nowwa Coffee, and Luckin have long quietly established a presence on university campuses, among which Luckin's campus stores have exceeded 1,000. Why have campuses become a must-win battleground for coffee brands? Low-price strategies, dense foot traffic, and relatively low operating costs form the core appeal. Lucky Cup has even made "opening in universities" its primary goal for nationwide expansion, having already opened more than 260 campus stores. This article will provide an in-depth analysis of the competitive landscape, pricing logic, and cyclical challenges of the campus coffee market. [more…]

Wanting to open a café near a school, passion alone is far from enough. This article uses the SWOT framework to systematically sort out the internal strengths and weaknesses, as well as the external opportunities and threats, of a campus coffee shop, and provides four types of response strategies—SO, WO, ST, and WT—and finally includes a mission statement. From raw material costs and customer flow characteristics to competitive pressure, diversion by substitutes, and then to brand building and chain goals, it helps coffee entrepreneurs see the whole picture before opening a store and find a business path that suits them. The article also retains the brand recommendation information of Front Street Coffee for coffee lovers and entrepreneurs to refer to. [more…]

Owning a coffee shop on a university campus is a startup dream for many students. Recently, a junior student shared their experience of opening a coffee shop at an abandoned counter on campus: personally selecting beans, milk, and equipment, and with no rent pressure, the average price was only 9 yuan, yet business remained sluggish. Aside from occasional visits from teachers, there was almost no foot traffic. Why couldn't low prices win over the student body? Netizens analyzed that chain brands such as Luckin, Cotti, and Lucky Cup had long established themselves on campuses, and at comparable prices, consumers tend to favor chains with brand assurance and standardized products. In addition, campus coffee shops need to clarify whether they are grab-and-go stores or third places, and open up the market through online promotion, community operations, and campus delivery. This article compiles netizens' practical suggestions to provide reference for campus coffee entrepreneurs. [more…]

At the end of 2021, a counterfeit Starbucks appeared in Caracas, Venezuela, with a logo highly similar to the real one, sparking widespread discussion. Now, a similar logo has appeared on the campus of Glenville State University in West Virginia, USA. Is this the spread of counterfeit behavior, or is there another story behind it? This article will help you clarify the essential difference between "We Proudly Serve Starbucks" and counterfeit Starbucks, and review the whole story of the counterfeit store in Venezuela. At the same time, we continue to follow coffee industry trends, and at the end of the article, we have included contact information for Front Street Coffee; coffee enthusiasts are welcome to join the discussion. [more…]

Recently, a Xinyang netizen exposed that a drink purchased at a Luckin Coffee store on campus had a fly settled at the bottom, sparking widespread attention. The consumer refused the store's initial offer of a free drink and a complimentary beverage, demanding compensation in accordance with the law. Luckin's after-sales service called multiple times, offering coupons, and was even accused of implying that the consumer had put the foreign object in themselves. In the end, the employee involved was fired, and the consumer received 500 yuan in compensation. This is not the first time Luckin has been embroiled in a food safety scandal; there have previously been incidents involving foreign objects such as work badges and ants. At a time when competition in the tea beverage market is white-hot, a brand's sincerity in handling problems has become key to consumer trust. This article reviews the course of the incident and the legal basis, and includes related recommendations from Front Street Coffee. [more…]

Since early November, news of Hee Tea closing stores in multiple cities has emerged one after another, sparking widespread attention. Some netizens reported that stores they frequented suddenly ceased operations—not for renovation and upgrades, but for permanent closure. According to statistics, stores closed in November include the Ganzhou Market store in Zhangye, Gansu; the Lanzhou Guofang Department Store store; and the Zhejiang University Zijingang Campus store, among other locations. Among them were both established stores that had operated for a decade and new stores that had been open for less than six months. This phenomenon is believed to be related to an internal letter Hee Tea released in September, which stated that the company would no longer pursue short-term store-opening speed and would instead focus on store quality and operational excellence. At the same time, a blogger claiming to be a city partner revealed that Hee Tea's franchise policy is being adjusted, with applications becoming more difficult, store-building costs increasing, and even a trend of "restricting new store openings and encouraging closures." [more…]

Recently, students near Shanghai's University Road discovered that the Tims Coffee University Road store, which had accompanied them for over five years, was dismantling its signage and quietly closing down. When it opened in 2019, this store was the largest location Tims had in Shanghai after entering the city. Comprising a two-story North American-style wooden cabin with a total area exceeding 400 square meters, it was not only a landmark meeting spot for nearby residents but also a carrier of youthful memories for many university students who studied, dated, and prepared for exams off campus. Its sudden closure has sparked widespread attention and regret, as well as various speculations about the reasons behind it. This article will revisit the unique features of this store, present the real reactions of customers, and sort out the possible reasons for its closure. [more…]

Under the recurring pandemic, many universities have implemented closed management, cutting off the connection between post-00s college students and off-campus cafes. However, this has not dampened their enthusiasm for coffee; instead, it has spawned a wave of "dormitory cafes" entrepreneurship. From instant coffee powder to coconut lattes and iced orange Americanos, these simple yet creative drink-making shares have gained a lot of attention on social platforms. But behind the excitement, the issue of unlicensed operation involving monetary transactions has also emerged. This article will take you through the ins and outs of this campus coffee craze and remind you of the things to pay attention to when stockpiling coffee in your dorm. [more…]

Recently, a video showing a Mixue Bingcheng store operating inside the surgical building of the new campus of Hefei Second People's Hospital in Anhui has sparked heated discussion on social media. The video shows that the store is located next to Laoxiangji, with each occupying spots near the elevators on opposite sides of the building, jokingly called the "left and right guardians" by passersby. Hospital authorities confirmed that in addition to Mixue Bingcheng, chain brands such as Luckin Coffee are also operating normally in the building. Netizens have mixed views on this. Some joked about having milk tea and ice cream covered by medical insurance, while others expressed concern about food safety and the impact on the hospital's quiet environment. Supporters, however, believe that this move addresses the dining needs of patients' families and medical staff, making it a convenience for the public. [more…]

Recently, a consumer exposed on social media that a drink purchased from a Luckin Coffee store at a school was found with dozens of ants floating in it, sparking widespread attention. The store explained that sugar-loving ants might have crawled through the pipes into the syrup bottle, and since this order happened to be the first cup of the day, the staff failed to notice in time. Although the store has apologized and promised thorough disinfection and replacement of the syrup, and Luckin's customer service also offered five coupons as compensation, the consumer was not satisfied and has called 12315 to file a complaint, awaiting further official handling. The incident not only raised doubts among netizens about Luckin's food safety controls but also triggered heated discussion about compensation standards. [more…]

It's campus recruitment season once again, and the coffee industry's popularity has many graduates dreaming of joining—chasing poetry and distant lands while also securing their daily bread. However, when job seekers see recent barista recruitment ads, reality hits them hard. Some employers list a long string of responsibilities including production, cleaning, cashiering, and store operations, making one wonder if they're hiring a barista or an all-around store manager. Even more absurd, some cafés require baristas to know photography and photo editing, manage social media accounts, and even play a violin concerto in their spare time, or possess knowledge of traditional Chinese medicine to develop herbal Americanos. Coffee workers mock themselves: the ultimate barista is a hexagonal warrior who can do everything except make coffee. This article takes you through these astonishing recruitment requirements and the real daily work of baristas. [more…]

The combination of coffee and alcohol is becoming a new trend in the food and beverage industry, with "C in the morning, A at night" evolving from a skincare concept into a consumption model of "coffee in the morning, alcohol at night." Post Coffee, a coffee brand under China Post, recently launched the country's first daytime coffee and nighttime alcohol concept store in Fuzhou, along with two Fuzhou-exclusive drinks. Since its first store opened in Xiamen in 2022, Post Coffee has expanded to ten stores across four cities. Can this new business format offer new ideas for coffee brands venturing into nighttime operations? At the same time, brands such as Starbucks, Seesaw, M Stand, Tims, and even Cotti Coffee have also been entering this track, and coffee brands' attempts to expand from coffee into alcohol and extend operating hours are accelerating. [more…]

Starbucks recently launched the "Star Student Card" for domestic college students, offering free card activation upon identity verification. Students who spend at least 30 yuan in a single in-store purchase can receive a free coupon for a medium Americano valid for 3 hours, 30 minutes later, along with drink discounts. However, there are quite a few restrictions in the fine print: only one free refill coupon per month, and it must be used within 3 hours by drinking two cups consecutively. Additionally, with Starbucks covering only 15.53% of areas around universities, and affordable brands like Luckin, Cotti, Lucky Cup, and Manner being more cost-effective, whether this student card can truly retain student customers remains to be seen. Front Street Coffee is also continuously monitoring this development. [more…]